Jernia UGC Campaign – Stanley Cup & Hydro Flask
I created two TikTok-style product videos for Jernia's social media campaign to promote the Stanley Cup and Hydro Flask, aimed at reaching a younger audience.
For the Stanley Cup, I featured an unboxing, made iced coffee, and demonstrated the cup’s leakproof design and its fit in a car cup holder.
In the Hydro Flask video, I filmed a hiking prep routine, showing how it keeps coffee hot for 12 hours and soda cold for 24 hours, with the final shot capturing the Hydro Flask in use out in nature.
Both videos followed the authentic, engaging style typical of TikTok content.